Home Center

The importance of the Signage & Wayfinding system for the successful operation of any retail store, as well as the influence that good branding incorporation within that system has on brand growth, are becoming more relevant in Serbian market every day. One of the retailers that decided to lift this system to a higher level is Home Center. Unibrand project won the competition for the best creative solution and system of Signage and Wayfinding for the Home Center store in Belgrade, near Belgrade Fair.

 

 

The identity of Home Center was complemented with a set of graphics (brand device) that fulfill several functions: to mark all categories and subcategories in the store, to increase visual appeal and to harmonize all signs and graphics under one platform.

 

 

Unisign, a part of Unibrand group specialized for Signage & Wayfinding projects and implementation, participated in production and installation.
The result is a pleasant and functional sales space that improves shopping experience in terms of enjoyment and easy orientation within a wide range of products that Home Store offers. By implementing this project and redefining its brand identity, Home Center made an important step towards stronger positioning of this brand in the market and paving the road for its further growth.